Our Mission and Values

At Letterland, we believe that small is beautiful. We are a family-owned independent publisher with a big reputation to uphold. For over 40 years, our mission has been to ensure that as many young children as possible have fun learning to read, write and spell. We want our smallest customers to enjoy our books and to develop a love of reading that will stay with them for the rest of their lives.

We fulfil this mission by staying true to the same values that have guided us since the first Letterland characters were created in 1968:

• We talk to our customers and value their opinions - our customers are always right.

• We apply the highest standards of excellence to our publications - and we strive always to improve.

• We value our staff and provide a family-friendly working environment - our people are our biggest asset.

• Most of all, we take pride in what we do and in the contribution our books have made to the lives of many thousands of children around the world, both native English language speakers and those who are learning it for the first time - in other words we like to remain small but we love to think big.